Curio Case Study — Laura Ángel

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Curio Homegoods, a brand under the Munchkin umbrella, offers elevated home essentials that blend form and function.

The Ionic Collection brings the theme of curiosity into home décor, featuring a trio of dish brushes and sponges with magnetic bases and metallic finishes.

The main challenge was designing packaging that highlighted the collection’s unique magnetic features right out of the box. The brush gift set includes a magnetic pedestal that allows the brushes to stand upright on the sink. After closely collaborating with the internal packaging engineering team and exploring various design options, I created a solution that displayed the brushes on the pedestal straight out of the box—a concept carried through to the packaging for individual brushes and sponges.

The idea of presenting everyday kitchen items as pieces of art became central to the brand story. Artwork was featured inside the box to enhance the unboxing experience, allowing flexibility for future collections to showcase different works.

My work included refining the logotype, developing a cohesive identity system (including color palette and typography treatments), designing the packaging and unboxing experience, art direction, and brand guidelines.

Studio: Ludlow Kingsley
Year: 2022
My role: Lead Designer
Creative Director: Diana “DB” Barnes
Scope of Work: Color, Typography, Packaging Design, Art Direction, Brand Guidelines
Product Photography & Video: Matthew Barnes
Prop Stylist: Natalie Papova

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