Curio
Curio Homegoods, a brand under the Munchkin umbrella, offers elevated home essentials that blend form and function. Known for innovative products like the Ionic Collection—a trio of dish brushes with magnetic bases and metallic finishes—Curio sought to emphasize the theme of curiosity in home decor. They required a complete visual identity system while retaining their existing logotype.The primary challenge was designing packaging for their brush gift set, individual brushes and sponges that not only showcased the products but also highlighted their unique features, particularly the magnetic pedestal that allows the brushes to stand upright on the sink. After closely collaborating with their internal packaging engineering team and exploring various design options, the final solution displayed the brushes on the pedestal right out of the box.
The concept of viewing everyday kitchen items as artistic home decor became central to the brand story. A work of art is displayed inside the box adding to the unboxing experience. This allowed flexibility for different works of art to be featured in future collections.
The comprehensive branding work included developing a cohesive identity system, with thoughtful typography treatments, a versatile color palette, an engaging unboxing experience, packaging design, photo art direction, and detailed brand guidelines.
Studio: Ludlow Kingsley
Year: 2022
My role: Lead Designer
Creative Director: Diana “DB” Barnes
Scope of Work: Color, Typography, Packaging Design, Art Direction, Brand Guidelines
Product Photography & Video: Matthew Barnes
Prop Stylist: Natalie Papova