Jackal is a blockchain company offering decentralized data storage solutions for individuals, businesses, and other blockchains.
A grid structure was incorporated into the graphic identity as a background, sometimes paired with type setting that is deliberately off-centered as a subtle reference to the decentralized nature of Jackal’s blockchain technology. Additionally, a graphic pattern that symbolizes Jackal's ability to link multiple users and systems seamlessly within a secure framework is used sparingly across different touchpoints.
Year: 2024
My role: Lead Designer
Strategy & Copywriting: Anna Hartwick
Video: Coney Studios
Running Jackal Animation: Illworkz