LAURA ÁNGEL



Jackal is a blockchain company offering decentralized data storage solutions for individuals, businesses, and other blockchains. 


The Jackal team needed a logomark that accurately depicted a jackal without being overly literal and a visual identity that would stand out in a digital space. The resulting logomark is an abstract representation of the jackal, preserving defining characteristics such as its long legs and back spots to ensure it remained distinct from animals like dogs, wolves, or foxes, and a minimal but intentional color palette that helped shape their brand.

A grid structure was incorporated into the graphic identity as a background, sometimes paired with type setting that is deliberately off-centered as a subtle reference to the decentralized nature of Jackal’s blockchain technology. Additionally, a graphic pattern that symbolizes Jackal's ability to link multiple users and systems seamlessly within a secure framework is used sparingly across different touchpoints.
Deliverables included a new logotype, logomark, typography, color palette, graphic patterns, and brand guidelines document.

Studio: Ludlow Kingsley
Year: 2024
My role: Lead Designer
Strategy & Copywriting: Anna Hartwick
Video: Coney Studios
Running Jackal Animation: Illworkz

© Laura Ángel, 2025