Jackal is a blockchain company offering decentralized data storage solutions for individuals, businesses, and other blockchains.
I was tasked with creating a logomark that captured the essence of a jackal without being overly literal, along with a visual identity that would stand out in a digital space. The resulting logomark is an abstract representation of the jackal, preserving defining characteristics such as its long legs and back spots to ensure it remained distinct from animals like dogs, wolves, or foxes.
I developed a grid-based graphic system, often paired with deliberately off-centered type as a subtle nod to the decentralized nature of Jackal’s blockchain technology.
Additionally, a graphic pattern that symbolizes Jackal's ability to link multiple users and systems seamlessly within a secure framework is used sparingly across different touchpoints.
Deliverables included a new logotype, logomark, typography, color palette, graphic style, social graphics and brand guidelines.
Studio: Ludlow Kingsley
Year: 2024
My role: Lead Designer
Strategy & Copywriting: Anna Hartwick
Video: Coney Studios
Running Jackal Animation: Illworkz