Jackal is a blockchain company offering decentralized data storage solutions for individuals, businesses, and other blockchains.
The Jackal team needed a logomark that accurately depicted a jackal without being overly literal and a visual identity that would stand out in a digital space. The resulting logomark is an abstract representation of the jackal, preserving defining characteristics such as its long legs and back spots to ensure it remained distinct from animals like dogs, wolves, or foxes, and a minimal but intentional color palette that helped shape their brand.
Deliverables included a new logotype, logomark, typography, color palette, graphic patterns, and brand guidelines document.
Studio: Ludlow Kingsley
Year: 2024
My role: Lead Designer
Strategy & Copywriting: Anna Hartwick
Video: Coney Studios
Running Jackal Animation: Illworkz